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PURE LEAF MASTERBRAND SAMPLING TOUR

Experiential Design

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With the release of the Pure Leaf's home brewed line of teas, there was a need to merge the design experiences of Pure Leaf's already established "Ready to Drink" line and the new "Do It Yourself" line of brewed teas. The result was a master brand approach of uniting three distinct marketing strategies into one succinct physical space. Helping to manage both the Pepsico and Unilever clients through the development and design process to create a unified sampling experience. The result was a modern space with a tech inspired information counter showcasing natural ingredients mixed with lush greenery, and real wood slat surfaces. To further the experience a Pure Leaf tea sommelier was on hand to educate the consumer on Pure Leaf teas.

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VICTOR IRAOLA CREATIVE • 2023

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