Captain Morgan asked to create a new experience for their 2019 summer tour that exemplifies their new tagline - "There's More Fun To Be Had." This also included making the experience more inclusive and incorporating elements that encourage the gathering of a crew in a modular build. For part of the tour, Captain Morgan partnered with MLS to activate at various national sporting events. As a result the experience incorporated a multitude of Instagram worthy spaces which included DIY cocktail stations, colorful neon signage and crew focused swing seating.