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BUCHANAN'S CASA BUCHANAN'S J BALVIN TOUR BOOTH

Experiential Design / 2018 EX Award Winner - GOLD: Best Multicultural Event Campaign

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Buchanan's joined J Balvin on his international Energia Tour. The client wanted to create a space dubbed Casa Buchanan's to immerse tour fans as well as consumers from various Latin markets into the world of Buchanan's. What resulted was a modular J Balvin inspired music studio with interactive elements that were infused with Buchanan's touches throughout the space. The space was clad with custom programed lighting designs, multi-faceted mirror wall, a "Deja tu Marca" black light signature wall and fully functional studio board sampling bar.

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VICTOR IRAOLA CREATIVE • 2023

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