The Josh Cellars Mobile Garage is an immersive experience developed for consumers to learn about the story behind the brand. The Mobile Garage will be stopping at a total of 19 events throughout summer 2019. Designed around a central bar that offers the different varietals of Josh Cellars wine. The space featured three walls. A “Story Wall” to tell the brand story, an education wall on the wines being sampled, and a wall with the main interactive engagement which invited consumers to “tell us what you think!” by voting on their favorite varietal.