Pure Leaf extended their portfolio beyond their beverage line to include a line of home brewed teas. The challenge was to showcase the steps the tea leaf took, from seed to sip, in a visually arresting sampling initiative. Partnering with artist duo Hari & Deepti, the four steps of the tea process were brought to life in dimensional paper cut dioramas. These pieces of art were housed on all four sides of a larger than life reproduction of the iconic Pure Leaf home brew canister.